We Work Holidays. Print Ad from Viacom.

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A Cosmic Christmas
185 stations
“Animation was lively and the voice-overs well meshed into the thoroughly professional production.” – Variety

The Devil and Daniel Mouse
151 stations
“Delightful animated half hour for kids, their parents and those really hip to today’s rock music scene… a dandy twist on The Devil and Daniel Webster.” – Variety

Romie-O and Julie-8
154 stations
“Inspired madness guaranteed to tickle the funnybones of family audiences… animation and production values are topnotch.” – Variety

Intergalactic Thanksgiving
140 stations to date
New for the 1979 Thanksgiving season! Original music by John Sebastian. Sid Caesar as the voice of King Goochi

 

When special holidays approach, local stations and network advertisers now look to Viacom for the best holiday specials by Nelvana.

First came “A Cosmic Christmas,” a beautiful, fully animated half hour of science-fiction adventure created by Nelvana Productions for family viewing at Christmas.

Viacom placed this special on 161 stations for 93% national coverage in 1977 and sold out national sponsorship to top network advertisers. A year later, 24 new stations swelled the lineup to 185, and coverage rose to 97%.

Next from Nelvana came “The Devil and Daniel Mouse” for Halloween viewing. It was another Viacom sellout to network advertisers. And a 1978 lineup of 151 stations produced 91% national coverage the first year.

“Romie-O and Julie-8,: with a debt to Shakespeare and disco, was Nelvana’s third success. And still another advertiser sellout by Viacom. With a first-year lineup of 154 stations and 92% national coverage in 1978.

Now, Nelvana has produced its fourth. “Intergalactic Thanksgiving,” a space-age, animated comic-adventure for premiere broadcast during the 1979 Thanksgiving season. It’s another successful advertiser sellout. And stations already number 140 for 90% national coverage to date.

On the Nelvana drawing boards is a fifth fully animated half hour for first broadcast during the 1980 Easter season.

Like the first four, this Easter special will feature an original music score and the exquisite, elaborate production that have catapulted Nelvana Productions and Viacom into the front ranks of successful producers and distributors of advertiser-sponsored specials for family viewing.

Advertiser and station inquiries are invited. In fact, a call to Viacom National Sales at (212) 575-5175 could make our holiday specials your cause for celebration!

Source: Coverage estimates based on NTI Special Analyses.

 

*Print ad recreated from photos from eBay listing.